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95GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEAR ENDED 31 DECEMBER 201526. Risk management (continued)Credit riskThe Group considers its credit risk with trade debtors to be limited due to the large number of customers comprising the Group%u2019s customer base. The Group grants credit based on evaluations of its customers%u2019 fnancial situation, and continually monitors the exposure of potential losses from granting credit. The maximum exposure is equal to the carrying amount of trade debtors.With respect to credit risk arising from other fnancial assets which primarily comprises of cash and cash equivalents, the exposure to credit risk arises from default of the counter party. These deposits are placed with highly rated local fnancial institutions.The Company%u2019s credit risk exposure is geographically concentrated in Trinidad and Tobago. The Company%u2019s credit risk exposure by industry sector of its counterparties is as follows:Gross maximum exposure2015 2014$ $Trade receivables 50,379 42,793Cash and short%u2013term deposits 94,416 110,912Total credit risk exposure 144,795 153,705Government and Government agencies 9,784 11,516Financial services sector 94,416 110,912Marketing sector 20,167 17,391Other 20,428 13,886144,795 153,705(Expressed in Thousands of Trinidad and Tobago Dollars, except where otherwise stated)(Continued)