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12 GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIES ANNUAL REPORT 2021 Naturally, this is in alignment with the company%u2019s key strategic priorities in 2022 and will be key to the continual transformation of our diverse multimedia products. Management will continue to maximize revenue from traditional platforms while growing our market share of digital revenue in tandem.2022 will continue to present significant challenges in view of numerous uncertainties with regards to the nation%u2019s economic wellbeing, the cancellation of the 2022 Carnival season, the threat of global conflict, the decline in traditional advertising revenue and growing migration to digital media. The Coronavirus has accelerated this transition to digital consumption of content and Guardian Media is ready to meet this challenge through the creation of compelling content while improving organizational agility and efficiencies to protect margins based on leaner digital revenue streams.Management remains confident that the strategies we have put forward in the 2022 Corporate Plan, combined with the key initiatives implemented over the past two years, constitute a firm base, which will position Guardian Media Limited to meet the unique challenges that face the media industry now and in the future.Brandon KhanManaging Director (Former)