Page 15 - Demo
P. 15


                                    ANNUAL REPORT 2023 13The revenue construct of the media industry continues to transform and re-define itself. While traditional media channels are still hugely relevant, commercial spend on these platforms is dwindling with the growing popularity of digital media.This change is evidenced by the exponential growth experienced in 2023 on our own Guardian Media online platforms, including our flagship website which currently commands over four million page views per month. Engagement is also high on our Facebook, Instagram and X (formerly Twitter) platforms where we currently have over 2.7 million followers, as well as on our Guardian Media and CNC3 Apps, for which there have been more than 257,500 downloads. The challenge however is monetization. Commanding the largest social media following amongst all local media houses, has reinforced our position as market leaders and the foremost source of credible, irresistible and factual content. Our forward strategy requires us to harness the strengths and enduring legacy of our Guardian newspaper, CNC3 Television station and our seven radio stations to propel us into a future which is digital. This is the crux of our %u20182X%u2019 strategy which fuses traditional and digital media to produce the absolute best experiences and opportunities for advertisers and audiences alike.We have on-boarded the lessons we learned and the feedback which we received from our trusted stakeholders with appreciation during 2023. This has informed our 2024 commercial structure and other business priorities. Expenditure management and control, talent density and customer satisfaction are key to our success, as we continue to dream big, and re-imagine our business with our loyal and valued stakeholders in mind.I am grateful for the unconditional support of our investors, our Board, the leadership team and all employees, customers, consumers, readers and audiences.As we continue to innovate and adapt to the realities of this dynamic industry, we commit to resilience, excellence, integrity and accountability as the Guardians of the People.Gerhard Pettier Managing Director (Ag.)
                                
   9   10   11   12   13   14   15   16   17   18   19