Page 24 - Demo

22 GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIES Making waves of change via Talk RadioIn March 2023, Guardian Media hosted the official launch for Freedom 106.5 FM at GM Studios, Guardian Media Building in Port of Spain. GML committed to starting a conversation with a purpose, focused on information, opinions, and education, all aimed at creating a better tomorrow. This objective inspired the launch of Freedom 106.5 FM, the newest talk station on the market. While the station discusses burning issues, trending topics and current events, its true value is its focus on social responsibility and delivering credible information to audiences to encourage informed decision-making. The station has formed partnerships with industry leaders and experts in the fields of Business, Sport, Innovation, Agriculture, Inclusivity, Climate Change and Gender-Based Violence. Some of the weekly programmes included:%u2022 Diabetes and You, with Andrew Dhanoo, President of the Diabetes Association of Trinidad and Tobago%u2022 Agri-Business Innovation, with Jody White, award-winning Caribbean Entrepreneur in the field of Agri Business and Entrepreneurship%u2022 Safety Mondays, with Jude Rogers of the Trinidad and Tobago Fire ServiceIn 2024, Freedom 106.5FM will be introducing a weekly radio show focused on climate change, with additional content centred around food security and sustainability. In October 2023, Natalie Bibby, the Group Corporate Sustainability Specialist, was invited as a guest to Freedom 106.5 FM%u2019s talk show %u201dHuman Impact%u201d hosted by Carrie V. Sian Cuffy-Young, Waste Management Educator and Consultant, was also a guest. The topic was %u201cRecycling in Trinidad and Tobago%u201d. It was an excellent opportunity to encourage positive behaviours by sharing advice about the importance of recycling and how and where to recycle locally. Natalie took the opportunity to remind listeners of the long and well-established glass recycling initiative at Carib Glassworks, and CARIB Brewery%u2019s returnable packaging system that allows for reusing packaging, which is even better than recycling.