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                                    7to grow across our media platforms, both terrestrial and digital. We achieved a milestone in 2012, with over one million consumer connections daily.While work on each of these fronts is well under way, the process of leveraging our brands and assets, capturing new revenue opportunities, increasing efficiency and optimizing assets is ongoing. We are in a dynamic industry that is reshaping the way people access, process and share information, and opening new opportunities for marketers to reach consumers. Given the value people place on our trusted content and our relationships with our audiences, Guardian Media Limited is well positioned to enhance its success in this environment. Organizations with strong content models in their core media segments, radio, TV and print, have been able to build robust digital assets which further enhance the core. This lays a solid foundation for a profitable media model. We continue to be focused on building our technology and human infrastructure to take advantage of the demand from our consumers to provide them with the most current news across our media platforms and also to put this news into context through analytical, accurate and unbiased reporting. We deliver our content across a variety of platforms which will be supplemented by a range of new and exciting digital initiatives.We are confident that based on emulating global best practices we have the capacity to lead this change in our market.We recognize that a key ingredient to achieving our growth objectives was the strengthening and realignment of leadership teams and we have made excellent progress in recruiting and reorganising our content and our commercial leadership team to provide the organizational capacity to be able to execute our growth strategy successfully.We have the audiences that advertisers want to reach. We are one of the key voices in our markets, with significant print, radio, TV and online assets in Trinidad and Tobago, creating and reinforcing awareness with our mass audiences and driving traffic to our customers Our strategy provides new, highly engaging ways for advertisers to reach our large-scale audiences.We are making solid progress on understanding our audiences and strengthening our relationship with them, as well as creating ties to new audiences. This model is not just changing the way we sell or build products, it is changing the way we do journalism. While we still have a lot of work to do, Guardian Media Limited is more advanced than any other media company in Trinidad %u2013 and most others in the world %u2013 in terms of transitioning into a truly modern world-leading, multiplatform media business. Some of the important developments for the year were: Print DivisionAdvertising revenues continued to be strong, driven mainly by growth in our Special Publications and classifieds.Feedback from the market is that they are happy with the continued improvements in the Trinidad and Tobago Guardian driven by new Editor-in-Chief Judy Raymond. Our commemorative supplement for the 50th anniversary of our Independence was also well received: we more than doubled our circulation on the day itself, and thousands of additional supplements were purchased subsequent to its original publication. The advantage the Trinidad and Tobago Guardian has is that it has translated a healthy print audience into a far larger and even healthier digital audience. Our print services business give us the ability to open up new revenue generation opportunities and continues to grow in third-party production, while increasing efficiency in our own operations.Electronic Media Advertising revenue also grew in our electronic media divisions, with both radio and television showing revenue and contribution growth on prior year. We also grew our audience share in these segments. The most notable was that CNC3 achieved the number one position in prime time over all local and international channels. This validates our strategy of providing our audience with the most current international programming. We also produced a number of local programmes which set a new benchmark in terms of production values. Guardian_Media_Annual_Report2012.indd 7 4/17/13 7:31 PM
                                
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