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GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEAR ENDED 31 DECEMBER 2019(Expressed in Thousands of Trinidad and Tobago Dollars, except where otherwise stated)(Continued)25. Risk management (continued)Credit riskThe Group considers its credit risk with trade debtors to be limited due to the large number of customers comprising the Group%u2019s customer base. The Group grants credit based on evaluations of its customers%u2019 financial situation, and continually monitors the exposure of potential losses from granting credit. The maximum exposure is equal to the carrying amount of trade receivables.With respect to credit risk arising from other financial assets which primarily comprises of cash and cash equivalents, the exposure to credit risk arises from default of the counter party. These deposits are placed with highly rated local financial institutions.The Company%u2019s credit risk exposure is geographically concentrated in Trinidad and Tobago. The Company%u2019s credit risk exposure by industry sector of its counterparties is as follows:Gross maximum exposure2019 2018$ $Trade receivables 32,545 32,459Treasury note 19,628 14,687Cash and short%u2013term deposits 43,965 47,577Total credit risk exposure 96,138 94,723Government and Government agencies 23,610 18,510Financial services sector 43,965 47,577Marketing sector 15,048 15,464Other 13,515 13,17296,138 94,723112 GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIES ANNUAL REPORT 2019