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GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIES ANNUAL REPORT 2020 107GUARDIAN MEDIA LIMITED AND ITS SUBSIDIARIESNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSFOR THE YEAR ENDED 31 DECEMBER 2020(Expressed in Thousands of Trinidad and Tobago Dollars, except where otherwise stated)(Continued)25. Risk management (continued)Credit riskThe Group considers its credit risk with trade debtors to be limited due to the large number of customers comprising the Group%u2019s customer base. The Group grants credit based on evaluations of its customers%u2019 financial situation, and continually monitors the exposure of potential losses from granting credit. The maximum exposure is equal to the carrying amount of trade receivables.With respect to credit risk arising from other financial assets which primarily comprises of cash and cash equivalents, the exposure to credit risk arises from default of the counter party. These deposits are placed with highly rated local financial institutions.The Group%u2019s credit risk exposure is geographically concentrated in Trinidad and Tobago. The Group%u2019s credit risk exposure by industry sector of its counterparties is as follows:Gross maximum exposure2020 2019$ $Trade receivables 32,328 32,545Treasury note %u2013 19,628Cash and short%u2013term deposits 79,873 43,965Total credit risk exposure 112,201 96,138Government and Government agencies 3,635 23,610Financial services sector 79,873 43,965Marketing sector 14,978 15,048Other 13,715 13,515 112,201 96,138