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ANNUAL REPORT 2024 29In media, we serve both customers and consumers%u2014advertisers and audiences%u2014by connecting them through meaningful content. Our mission is to align people with products and services that matter to them.In support of national efforts around health and well-being, we have contributed actively to the conversation on Non-Communicable Diseases. Our focus has been on delivering credible public information while partnering with the right brands to foster informed, impactful dialogue.In 2024, our medical programs aired daily on radio, complemented by weekly television shows. We also held monthly public discussions and health fairs, creating spaces where brands and people could engage directly around wellness and preventive care.This is just one of many areas where we directly connect our customers with our consumers.Our Customer and Consumer