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7Managing Director%u2019s Report 2013We are acutely aware of how technology is changing the landscape,empowering audiences and creating exciting new opportunities for media organizations who are forward-thinking. We have embraced the future; we will continue to be the innovator and the disruptor in an industry which is constantly changing.GML OverviewEvery moment of the day we are delivering quality independent journalism and content to the over 1,200,000 consumer connections we make.We are proud to be the oldest media organization in the country (97 years), but we are even prouder to be the media company, leading the change in this rapidly evolving industry. Our multi-platform media business, spanning print, radio, TV and online, ensures that our audiences have the information and entertainment they want when they want it. In 2013, we continued to improve our content across all our mediaplatforms through enhanced training for many of our Journalists. We bought in trainers who have worked with the major news organisationsglobally, and had engagement sessions with leading local experts, exposing our journalists to areas of interest for our audiences.We also invested in the development and acquisition of programming to satisfy our audiences%u2019 needs and made capital investments in every one of our media platforms, to ensure that the physical infrastructure was in place to drive the future growth of the business.We firmly believe that quality independent journalism is the backbone of any media organization. Like us or loathe us, we are an important pillar of a democratic society. Our job is to ask the questions that often people do notwant to ask. We strive to be as accurate and fair-minded in our reporting aspossible, and we have set up the necessary processes to ensure thisfollows through. We updated our editorial Code of Ethics and everyJournalist in the organization has committed to abiding by it. We are proud that Guardian Media Limited has established a reputation as the leader ininnovation within the market.PrintOur print division%u2019s revenues showed steady growth in turnover andincome before tax, as we continued to improve our reach in the market. We launched a number of new initiatives, such as enhancing our digital reach and growing our content marketing.The development and introduction of our interactive digital format for theTrinidad & Tobago Guardian, along with companion apps for android and IOS devices, was a significant development for our print division. It hascreated the right balance between our physical and digital properties, tosatisfy our audience and advertisers%u2019 needs.This allowed a number of people to access the high-quality content of the Guardian, who were unable to do so previously. It also allowed ouraudiences the convenience of loading the paper on multiple platforms,including their tablets and being able to read any number of back issues online or offline.The interactive features also allowed readers to access additional images and content which are not printed in the paper. Our advertisers also got a unique opportunity to connect with, and get feedback from, their target audience, in the form of links to their websites, or to receive e-mails for further enquiries. We have signed up thousands of trial subscribers from T&T, regional and international markets, which include England, Canada, the USA and as far as South Africa, China and Australia.Content marketing has been fully integrated into our SpecialPublication Unit ecosystem and allows our advertising partners to connect with their target audience through this new marketing medium. Many of thesepublications are used as reference guides by our audiences and allows ouradvertising partners a competitive mechanism, to educate and informtheir target audience, with a medium that has a much longer lifespan than a daily paper.Electronic MediaThe revenue and profit in our electronic media divisions grew significantly; this was driven by our advertisers%u2019 desire to connect with our considerably increased viewership and listenership. We are proud to offer the largest audience of all electronic media networks in Trinidad and Tobago.%u201cWe firmly believe that qualityindependent journalism is thebackbone of any media organization%u201d%u201cWe are proud to be the oldest media organization in the country (97 years), but we are even prouder to be the media company leading the change in this rapidly evolving industry.%u201d