Page 11 - Demo

8 In 2013, CNC3 was rated as the No.1 television station in the country. In fact, CNC3 was twice as popular as its nearest competitor, based on a24-hour average audience share. This was achieved due to an aggressiveaudience-focused strategy. We have created the right mix oflocal programmes along with the top-rated international programmesand special-event programming.These statistics were validated by the leading industry surveys, whichinclude the Market Facts and Opinion (MFO, May 2013) and Flow AudienceIntelligence Report (Monthly tracking).We also grew our brands through the addition of new talent, alongside our existing iconic station talent and secured exclusive rights to all top majormarket events in 2013. These events included the International Soca MonarchCompetition, West Indies cricket broadcast rights, Soca Warriorsfootball broadcast rights and Chutney Soca Monarch Competition. The TBC Network strategically focused its radio brands in specificradio market segments, to maximise audience reach and consolidate itsleadership in both on-air and online audiences.The results of these and other 2013 initiatives continue to be reflected in our best in market ratings for our electronic media brands, with most of our radio brands holding leadership positions in key markets.There were significant investments in a new set design and lighting,modern graphics and the reformatting of the news. The look is now quite possibly the most professional in the market and measures up tointernational standards. We also completed the installation of a new freestanding 180-foot tower, the tallest tower at Cumberland Hill, to house our transmitters, and the installation of two new transmitters at Cumberland Hill and French Fort in Tobago, providing quite possibly the broadest network coverage in the industry. Closing RemarksWe are exploring further opportunities to deepen our investment in themedia sector, to continue to strengthen the engagement with ouraudiences, as they access their news and entertainment on new platforms.Our employees are critical to our ongoing success and I want torecognize the support they have provided during the year. We could not be assuccessful without their dedication and commitment.Our business is built on the audiences who view, listen, read and connect with us on multiple platforms. We commit to delivering the content they want, where and when they want it.Managing Director%u2019s Report 2013