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11HISTORY2011 2012 2013In keeping with GML%u2019s aspiration to expand its existing market, the company acquired 100.5fm and launched Slam to facilitate it%u2019s segue intothe progressive urban market segment. Slam%u2019sperformance surpassed all expectations inrelation to advertisers%u2019 support and listeners%u2019appeal. The company also invested in its internal resources to bolster its market position. In seeking to build the Group%u2019s human capital the focus was to attract and retain the %u2018best in class%u2019 as well as be %u2018theemployer of choice within the media industry%u2019.In technology, the company commenced theacquisition of a new integrated editorial solution, to assist with print%u2019s ability to output content in a timely manner, and upgraded its traffic systems across radio and print. Web advertising also began to gain traction amongst sophisticated buyers and GuardianMedia Limited subsequently launched the firstmobile app for its print and radio divisions.Digital access to the Group%u2019s media propertiescontinued to grow at double-digit rates. GML achieved a key milestone in 2012 with over one million consumer connections daily across the combined arms of the Media Group. The T&T Guardian%u2019s 50th AnniversaryIndependence collector%u2019s edition was a majorsuccess as demand completely outstripped supply. CNC3 claimed the number one position in prime time across all local and international stations and pioneered quality local productions (namely the season premiere of Taste) The TBC Radio Network maintained its position as the leading network in T&T as confirmed by the latest research. Each frequency caters to a distinct genre of music. GML achieved its highest revenue in thecompany%u2019s history. The Group%u2019s ratio of NPBT on revenue was the highest in the industry(28 per cent).The company continued to lead the market with yet another innovation, this time with the launch of its enhanced digital Guardian apps on both android and IOS devices. This established a new standard for digital execution across the region,offering readers from around the globe, the ability toaccess a digital replica of the T&T Guardian, with the benefit of added video and photos, links to websites and the ability to send emails from within the app.CNC3 firmly positioned itself as the leadingtelevision station in the country across all local and international stations accessed via cable. Radio completed the installation of a new free standing one hundred and eighty foot Tower, (the tallest Tower at Cumberland Hill) to house itstransmitters. The network also installed two new transmitters at Cumberland Hill and French Fort in Tobago to ensure all stations on its network achieved up to 98 per cent national coverage.The latest Media Market Survey conducted inDecember 2013 reconfirmed the network%u2019sleadership position in the local market.11