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10 HISTORY2008 2009 2010The year 2008 represented a significant milestone in the development and evolution of this media group.The company invested in a new state-of-the-art printing press and relocated its printing facilityto Chaguanas. The size and layout of theT&T Guardian was changed and the companyintroduced for the first time ever in Trinidad &Tobago, a complete, full-colour newspaper. This resulted in a 19 per cent increase in demand for the daily paper. CNC3 acquired a national free to air broadcastlicense on April 14th and as a consequence,significant investments were made in itstelevision infrastructure. This led to thecommencement of the first phase of the company%u2019s free-to-air transmission in November of that year.In radio, the company pioneered digitalbroadcasting in Trinidad & Tobago by upgrading its transmission and studio facilities, to ensurethe network maintained its leading edge. Thisprovided our listeners and advertisers with the best quality digital sound in local radio.The T&T Guardian expanded its SpecialPublications Unit to effectively target consumers in defined niche markets, by introducing a range of new and improved feature magazines gearedtowards added value to our readers andadvertisers. The publishing arm also commencedcommercial printing, to deliver high quality, costeffective solutions to this market. CNC3 mounted its main self-standing tower and transmission facilities in Gran Couva which enabled the station to achieve 98 per cent coverage across Trinidad and Tobago. This substantially completed TV%u2019s free to air coverage. The station concurrently introduced a dynamic new mix of entertainment programmes to its main news which served as a forerunner into market leadership.Across the radio network, the team continued its digital rollout plan with the design and launch of its web platform across all frequencies, aimedat increasing the station%u2019s reach locally andglobally by tech savvy listeners. MFO reported that the network improved its ratings in drive time, which reinforced its leadership and competitiveadvantage in this market.This company made the decision to change its corporate identity from Trinidad PublishingCompany Limited, which it so proudly carried for the last 93 years to Guardian Media Limited, inorder to more accurately reflect the Media Group%u2019s current and envisaged corporate focus. Guardian Media Limited (GML) updated the T&T Guardian%u2019s website: www.guardian.co.tt; from being purely a newspaper site, to a mediaportal, giving access to its Print, TV and Radiocontent. This positioned GML%u2019s website as themost complete multi-media platform in Trinidad& Tobago. 10